Brand architecture

Our brand portfolio spans the electrical backbone of buildings. From electrical systems and protective solutions to e-mobility, and digitally integrated energy management, we have been acquiring and growing well-renowned brands to meet market demands.

Brand acquisitions

Since 1980, Hager has grown it's revenue from €100 million to €3.0 billion today.

Brand architecture

To transition these brands smoothly in the Hager portfolio, our branding embraces a brand family.

Master brand

Hager is our master brand, bringing together all brand activities, products, sales materials, and communications. It supports our products, marketing campaigns, and overall market presence.
- Hager
  
  Specialist in electrical installation systems for residential, commercial and industrial buildings.
Independant brands

Independent brands operate under their own identities within the group, with their own positioning and customer relationships.
- E3DC
  
  Innovative solutions for solar energy storage, backup power supply and e-mobility.
- Pmflex
  
  European specialist in electrical conduits.
Combined brands

Combined brands are used in markets where established brands already hold strong positions in specific categories, allowing Hager to leverage local brand recognition while staying connected to the master brand.
- Bocchiotti / Iboco
  
  Specialist in protective pipework, switchboards, exchanges and cassettes.
Endorsed brands

Endorsed brands are used in markets where established brands already hold strong positions in specific categories, allowing Hager to leverage local brand recognition while staying connected to the master brand.
- Eficia by Hager
  
  Innovative software solution specializing in energy management with 100% integrated solution of buildings' energy performance.
- Advizeo by Hager
  
  Innovative software solution supporting companies and local authorities in reducing the energy consumption of their buildings.