Codes & Tonality

Hager is evolving beyond products to become a trusted partner in shaping the intelligent electrification of buildings. This evolution is embodied in our brand signature: “Better buildings. Better tomorrows.”

Our tone of voice is built around three core principles

Uncomplicated

Hager communicates in a clear, practical and accessible way, making complex topics easier to understand without unnecessary jargon or technical overload.

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Examples

  • False

    Not this:

    We provide a complete range of integrated solutions that make residential and commercial spaces more comfortable, functional, and future-proof.

    True

    But this:

    We provide a complete range of integrated solutions that make residential and commercial spaces more comfortable, functional, and future-proof.

  • False

    Not this:

    From panel boards that simplify installations to circuit protection that safeguards people, equipment, and property, our expertise covers every corner of your site.

    True

    But this:

    From panel boards that simplify installations to circuit protection that safeguards people, equipment, and property, our expertise covers every corner of your site.

  • False

    Not this:

    Our systems link rooftop solar, storage, electric vehicle chargers, and in-home devices into one seamless energy management solution.

    True

    But this:

    Our systems link rooftop solar, storage, electric vehicle chargers, and in-home devices into one seamless energy management solution.

  • False

    Not this:

    At Hager, we make energy savings measurable.

    True

    But this:

    At Hager, we make energy savings measurable.

Purposeful

Every message is designed to provide meaningful value, connecting technical expertise with clear benefits and real outcomes for buildings and their users.

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Examples

  • False

    Not this:

    We help your building save energy.

    True

    But this:

    We help your building save energy.

  • False

    Not this:

    Through intelligent electrification, we transform buildings from passive energy consumers into active contributors to a cleaner, smarter world.

    True

    But this:

    Through intelligent electrification, we transform buildings from passive energy consumers into active contributors to a cleaner, smarter world.

  • False

    Not this:

    Our energy management services make buildings run smarter, waste less, and deliver better performance at lower cost.

    True

    But this:

    Our energy management services make buildings run smarter, waste less, and deliver better performance at lower cost.

  • False

    Not this:

    We aim to deliver better buildings through better solutions. From first sketch to final switch, and throughout decades of use.

    True

    But this:

    We aim to deliver better buildings through better solutions. From first sketch to final switch, and throughout decades of use.

Supportive

Hager speaks as a trusted and approachable partner, supporting customers and stakeholders with expertise, collaboration and guidance at every stage of a project.

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Examples

  • False

    Not this:

    We’re ready to partner with you on every transformation journey, providing not just the technology, but the expertise to design, integrate, and optimise entire building systems.

    True

    But this:

    We’re ready to partner with you on every transformation journey, providing not just the technology, but the expertise to design, integrate, and optimise entire building systems.

  • False

    Not this:

    It is our ability to understand the reality of architects, energy consultants, system integrators, facility managers, and installers that allows us to co-create solutions that work in real-life.

    True

    But this:

    It is our ability to understand the reality of architects, energy consultants, system integrators, facility managers, and installers that allows us to co-create solutions that work in real-life.

  • False

    Not this:

    Together with our partners, we turn vision into reality for the next generation of intelligent, energy-efficient buildings.

    True

    But this:

    Together with our partners, we turn vision into reality for the next generation of intelligent, energy-efficient buildings.

  • False

    Not this:

    Recognising the challenges our industry faces in the transition, management, and distribution of energy, we develop tailored solutions that meet our customers’ needs.

    True

    But this:

    Recognising the challenges our industry faces in the transition, management, and distribution of energy, we develop tailored solutions that meet our customers’ needs.